Hi, I'm Estelle!

I'm currently a second-year Business Management student at Bayes Business School in London. Before moving here, I spent the first 15 years of my life growing up in Shanghai, China, followed by three years in Lisbon, Portugal, where I completed the International Baccalaureate Diploma Programme. Being Chinese, French, and Italian, I also grew up speaking English, Mandarin, and French.

I've always had a creative side. Over the years, I've explored everything from watercolour and acrylic painting to fashion design projects. Alongside this, I developed an interest in psychology and communication, particularly in understanding how people think, what influences their decisions, and why different ideas appeal to different audiences.

To me, marketing brings these interests together. I find it especially fascinating how the same product can be presented in completely different ways depending on its audience, and how creative thinking can make something appealing to people who might not have considered it otherwise. Living in different countries has also made me more conscious of how culture can shape someone’s preferences, expectations, and the way they respond to brands.

Through my experiences in marketing and branding, I've had the opportunity to explore both the strategic and creative sides of the field. I'm always looking for new perspectives, ideas and opportunities to approach things differently.